On Tuesday, the NFL signed a multi-year partnership with video app TikTok to stream match highlights and behind-the-scenes footages as part of its strategy to boost online presence. Recently the NFL has been signing partnerships worth millions of dollars, with companies including Amazon.com and Twitter to stream content. TikTok allows users to create and share short videos with special effects, and hit the 500 million mark in monthly active users globally, according to a report in July. The platform is a hit among teenagers and post-millennials, a key target audience of sports content.
The National Basketball Association signed a similar partnership with TikTok in November and now has over 5 million followers on the platform.
Editorial credit: Piotr Swat / Shutterstock.com